Destination Dutchess has promoted Kristina Mukherjee to senior director of marketing and communications and Raphael Baretta to manager, digital media strategy and content, strengthening the organization’s focus on innovative storytelling, data-driven marketing and brand stewardship driving tourism in Dutchess County.
“These promotions reflect the strength of our internal talent and our continued investment in strategic marketing, communications and digital innovation,” said Destination Dutchess President and CEO Melaine Rottkamp. “Kristina and Raphael have continuously developed their unique skills in this ever-changing media world, working together to keep Dutchess County top of mind and help ensure Destination Dutchess remains competitive, relevant and inspiring to today’s travelers.”
In her role, Mukherjee will lead brand strategy and public relations efforts while overseeing the development of the annual award‑winning Destination Guide, marketing materials, and digital platforms. As the county's official destination marketing organization (DMO), Mukherjee promotes Dutchess County’s tourism assets through analytics-powered marketing strategies and creative storytelling resulting in earned media placements in national publications.
“Kristina has been instrumental in shaping how we tell the story of Dutchess County,” Rottkamp said. “Her vision and leadership have elevated our brand and strengthened relationships with partners, media and the community.”
Mukherjee brings more than 20 years of experience in brand strategy, communications and community engagement, with a background that includes the Times Square Alliance, MTVU, Abilities First, and Scenic Hudson. She holds a B.A. in Media Studies from the University of San Francisco.
Beretta will manage and grow Destination Dutchess’ digital and social channels, implement engagement strategies, and expand short-form video and creator collaborations.
Rottkamp noted, “Raphael’s promotion reflects the growing importance of digital strategy in connecting travelers with our destination.” She added, “His engaging storytelling style using our beautiful images and video showcases the many incredible experiences people can have in the county. Further, his creativity and digital expertise have significantly enhanced our online presence and helped us reach millions of viewers.”
Before joining Destination Dutchess, Beretta served as Digital Editor for Hudson Valley Magazine and Hudson Valley Table and has contributed to multiple regional publications, including Chronogram and New York by Rail. Beretta is a graduate of Marist University with a B.A. in Communications (Journalism and Advertising).
